loss leader

英 [ˈlɒs liːdə(r)]

美 [ˈlɔːs liːdər]

低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n.  低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品

经济

柯林斯词典

• （为吸引顾客而）亏本出售的商品
  Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun

• a featured article of merchandise sold at a loss in order to draw customers
  Synonym:drawing cardleader

双语例句

• NEW YORK-Back in the simpler, more innocent mid-1990s, Internet searches were seen as a loss leader.
  在90年代中期，互联网搜索业务并不被看好。
• Kane told me in July that she went into the two-year project thinking that if any company could survive the loss of its visionary leader, Apple ( AAPL) could.
  凯恩在7月份告诉说，她在启动这个为期两年的写作计划时认为，如果只有一家公司能够在失去有远见的领导者之后继续生存下去，那就是苹果公司。
• If Mr Anwar does go to jail, the alliance may not survive the loss of its leader.
  要是安瓦尔真的入狱，同盟军失去领袖，估计时日也不能持久。
• Companies shift power at the top all the time, but research suggests that the sudden loss of a leader affects a company differently than a smooth transition, such as a successfully orchestrated succession plan.
  公司高层的权力更迭本不足为奇，但研究表明，与周密策划的继任方案等平稳过渡相比，领导者突然离职将给公司带来非同寻常的影响。
• For many Michelin star restaurateurs, the restaurant is a loss leader whose fame allows the chef to charge high speaking or private cooking fees; others start lines of premade food or lower priced restaurants.
  很多米其林餐厅其实都是在赔本赚吆喝，它的名声使大厨能够赚取很高的私人烹饪费，还有些米其林餐厅则做起了低成本的配套食品和低价餐厅。
• Music videos have long been a loss leader intended to drive sales of records and singles.
  长期以来，音乐视频一直就是亏本搭售的产品，主要作用是推动唱片和单曲的销售。
• Even though a primary leader may be disgraced, or the loss of a leader to sickness or death may come as an upsetting blow to the organization, the true leadership network stays intact.
  即使主要领导者因丑闻而名誉扫地，或者身患疾病，甚至不幸亡故，导致公司整体遭遇重创，但其核心领导体系可以毫发无损。
• But the elves of nargothrond would, in their own way, have been diminished because of the loss of their leader.
  而纳戈兰德的精灵，就他们本身来说，也因为失去了他们的领袖而被削弱了。
• It proposes the principles of managing the tax revenue loss, including the principle of tax equity, the principle of tax neutrality, the principle of tax efficiency, the principle of national tax sovereignty, the principle of fiscal revenue and the principle of technology leader.
  提出治理电子商务中税收流失应坚持的原则，包括税收公平原则、税收中性原则、税收效率原则、国家税收主权原则、财政收入原则和技术先导原则。
• Grocery stores often use a loss leader, such as low-priced coffee, to lure customers into the store.
  食品杂货店常常利用诸如咖啡一类的亏本出售的廉价品来招揽顾客。